Fresh Approach
Sale to Flight Centre
HURST Corporate Finance were engaged to support the shareholders of Fresh, a leading brand experience agency, on their successful sale to Flight Centre Travel Group, through its FCM Meetings & Events division.
Role
Lead AdvisorService
Private Equity, SellingSector
Business ServicesFounded in 2004, Fresh Approach has built a strong reputation for delivering creative, high-impact experiences for a blue-chip client base. Headquartered in Manchester with additional offices in Edinburgh, the business employs around 65 people and is forecast to achieve turnover of approximately £18m in its 2026 financial year.
The company had been backed by NVM Private Equity since a management buyout in 2014, supporting a sustained period of growth and development.
The transaction delivers a strong outcome for management, founders and NVM Private Equity, and positions Fresh for its next phase of growth within a global travel and meetings and events group.
HURST Corporate Finance provided lead advisory services, with Nigel Barratt and Abigail Kelly supporting the transaction. Tax advice was provided by Liz Gallagher, Sarah Haley and Lianne Upton.
Following completion, Fresh will integrate into FLT’s global FCM Meetings & Events operation, while retaining its distinct creative identity. The transaction provides access to FLT’s international scale, governance and technology platform, enhancing Fresh’s ability to service both existing and new clients.
Chief Executive Officer Lee Harris and the existing leadership team will continue to lead the business, ensuring continuity for clients and employees.
