Vypr
Investment from YFM Private Equity
HURST Corporate Finance were engaged by fast-growing Manchester-based consumer insights business Vypr on their £2.5m growth capital investment by YFM.
Role
AdvisorService
Private EquitySector
Business ServicesFounded in 2013 by Ben Davies, Vypr has created a cloud-based data validation platform. This platform empowers manufacturers and retailers to streamline new product development by providing insights into customer preferences.
With a 15-strong team, Vypr expanded its consumer panel to include France and Germany in 2020. The company’s innovative process combines behavioral science research with a well-segmented consumer panel, allowing clients to test all aspects of product innovation—from packaging and pricing to naming and product claims.
Vypr collaborates with retailers like The Co-op Food and brands such as Weetabix and Müller.
Leveraging long-standing intermediary relationships, Ben Bradley and the team at HURST sourced and facilitated YFM’s investment.
The investment from YFM will enable the business to grow its sales and marketing team as it builds on its strong customer base among food manufacturers, retailers and FMCG (fast moving consumer goods) brands and moves into new vertical sectors.
Vypr will also continue to invest in product development as well as exploring further international markets, building on its European presence.
“Vypr has developed an agile platform which focuses on providing rapid and robust consumer insight and is valued by many well-known clients. We believe that it has a great opportunity to capitalise on the increasing digitisation of traditional market research methodologies.”
